Memphis, TN and Tampa, FL (October 1, 2019) – Today, the Memphis Grizzlies announced its new mobile app in partnership with Venuetize, the leading technology platform for smart space solutions. The Grizzlies’ reconstructed app is designed to focus on three distinct brands – Memphis Grizzlies, FedExForum and Grind City Media. While the app’s main infrastructure is shared, each brand will have its own section within the app for an enhanced personalized look and feel, plus a unique user experience.
“We wanted to reimagine the app so on a single platform, fans can stay up-to-date on all things Grizzlies, get the latest content from Grind City Media and keep track of all the happenings at FedExForum,” said Jason Wexler, Memphis Grizzlies Team President. “The Grizzlies Mobile App will now not only give fans easier access to their event tickets, but it also includes interactive features that allow users to chat directly with Account Executives, preview FedExForum seats before purchasing, play mobile games and more. We are pleased to bring Grizz Nation a more seamless, convenient and interactive platform that allows us to better connect with our fans.”
On event and game days, the Venuetize-powered mobile app will provide a personalized experience for fans who are at the arena, showing users the most relevant information for their event. By including app integrations with vendors such as NBA.com, Ticketmaster, Experience, Arrive, Fanatics, GameChanger MVP, Zappar, Handbid, Olark, Waze, Uber and Radius Networks, event goers will be able to access features such as live game stats, tickets, parking, merchandise, augmented reality experiences, bidding on auctions, and the ability to chat with an account representative. Additional user engagement includes navigating the arena, RSVPing for events, listening to player’s Spotify playlists, sharing player cards and much more.
“The Grizzlies wanted to develop a truly unique mobile experience for their fans,” said Karri Zaremba, Venuetize founder and COO. “By leveraging the Venuetize platform, they are able to bring to life their vision of a personalized mobile experience that spans across all of their brands and properties. In addition, the data and analytics our platform captures will continuously improve the fan experience and drive greater insights for the entire organization.”
“This is only the beginning,” said Rolanda Gregory, Memphis Grizzlies Vice President of Marketing. “We’re taking an iterative approach to rolling out new features and enhancements. In 2020, we’ll launch a new mobile-only loyalty program where fans will be rewarded for engaging with our respective brands. We are also completing the discovery process for mobile ordering of food and beverages. Our goal is to listen to our fans and incorporate the features that will benefit them most.”
By leveraging the powerful mobile-commerce engine that Venuetize has developed, fans will soon be able to seamlessly make mobile payments, resulting in a better overall fan experience and providing valuable data back to the organization. Additionally, for Season Ticket Members, the Grizzlies will provide better efficiencies in managing their accounts by allowing payment arrangements and renewal of accounts via the app. Upcoming versions of the app will continue to improve the mobile experience for Grizzlies’ fans adding even more features and further integrating the user experience.
For more information and to download the Memphis Grizzlies app, visit grizzlies.com/app.
About Memphis Grizzlies
Founded in 1995, the Grizzlies spent six seasons in Vancouver before relocating to Memphis in 2001. As one of the youngest franchises in the league, the Memphis Grizzlies have seen their share of success, making the NBA playoffs seven out of the past nine years in Memphis. Fans who want to support the Grizzlies and purchase 2019-20 Season Tickets can do so now by calling (901) 888-HOOP or going online to grizzlies.com/tickets. For more information on the Grizzlies, visit grizzlies.com, ‘like’ Memphis Grizzlies on Facebook or follow on Twitter and Instagram (@memgrizz).
About Venuetize
Venuetize makes the way people experience spaces easier, more personal, and enjoyable. The company’s mobile platform integrates with existing venue infrastructure to deliver mobile wallets, contextual advertising and information, and other applications that improve and innovate the guest experience. Founded in 2014, Venuetize works with professional sports teams, stadiums and arenas, casinos, entertainment districts, and shopping destinations throughout North America. For more information, visit https://www.venuetize.com.
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