CINCINNATI and TAMPA, Fla. – FC Cincinnati and Venuetize today announced that the Major League Soccer club will release a Venuetize-powered mobile application designed to offer a superior fan experience for the team’s final year in Nippert Stadium in 2020, and then an enhanced fan experience – including expanded in-stadium amenities – as the team transitions to its new, state-of-the-art West End Stadium in 2021.
The app will be available for download on iPhone and Android devices in mid-February before the team takes the first for its second MLS season on March 1, 2020.
The Phase I launch in 2020 will include fans’ ticketing experience through full SeatGeek integration, allowing ticket holders to manage, buy and transfer tickets to games inside the FC Cincinnati application. Additionally, it will include comprehensive team information and seamless integration of MLS information, including Matchcenter and streams.
“We’re thrilled to be working with a partner like Venuetize, whose key focus is on creating customized fan experiences to enhance their engagement with the club 365 days a year,” Dennis Carroll, FC Cincinnati Chief Operating Officer, said. “We’ve been very impressed by the thought and advances their team has made with other clients – both at the team and venue levels – and are excited about how we can build the mobile app to suit our unique fanbase. We’re excited to be able to release an app customized to our final season in Nippert Stadium, then expand the app’s capabilities for our move to West End Stadium in 2021 to really create a fan-focused experience that is unique to every fan who uses the app.”
“Venuetize is excited to partner with FC Cincinnati and to be a part of their next-generation mobile strategy. They have a loyal, digitally engaged fan base and are soon opening a state-of-the-art stadium that will showcase how technology and design can deliver memorable experiences. Venuetize has the platform that will support the needs of their fans today while also enhancing what their West End Stadium will provide fans in the future,” said Jim Tobin, VP, Sports & Entertainment of Venuetize. “By launching the club app in two phases, Venuetize will aid in helping position FC Cincinnati as a world-class sports & entertainment destination.”
The app’s Phase II release will include a venue-specific mobile experience for the new $250 million, privately financed West End Stadium which will open in Spring 2021. Mobile commerce, mobile ordering, augmented reality (AR) and virtual reality (VR) are just a few of the features that will be added to enhance the fan experience while showcasing many of the advanced technical achievements of the new stadium.
Venuetize is the mobile engagement and smart venue partner of many of the most forward-thinking sports and entertainment organizations in the world, including the PGA TOUR, LAFC, New York Red Bulls, the Memphis Grizzlies, the Miami Dolphins, Live! Casino & Hotels, and many more.
Venuetize makes the way people experience spaces easier, more personal, and enjoyable. The company’s mobile platform integrates with existing venue infrastructure to deliver mobile wallets, contextual advertising and information, and other applications that improve and innovate the guest experience. Founded in 2014, Venuetize works with professional sports teams, stadiums and arenas, casinos, entertainment districts, and shopping destinations throughout North America. For more information, visit http://www.venuetize.com.
About FC Cincinnati
FC Cincinnati is a professional soccer team that plays in Major League Soccer, having entered the league as its 24th team in 2019. The club’s wide and diverse ownership group is led by controlling owner Carl H. Lindner III, as well as managing owners Meg Whitman, Scott Farmer, and George Joseph. Originally founded in 2015 by Lindner III and current president Jeff Berding, FCC played in the second-division United Soccer League (USL) from 2016 to 2018 before moving to MLS. The team currently plays its home games at the historic Nippert Stadium on the campus of the University of Cincinnati, while its $250 million, privately funded, 26,000-seat soccer-specific stadium is constructed in the West End neighborhood of Cincinnati. The new stadium is expected to open in March 2021. | Follow the team on social media on Twitter, Instagram, Facebook or YouTube, or visit the club’s official website: fccincinnati.com.