PGA TOUR
PGA TOUR'S 365 DAY MOBILE-FIRST APPROACH
The PGA TOUR takes a mobile-first approach to their fans, whether they are at home, on the road, or attending a TOUR event in-person. Venuetize helps the TOUR engage fans further than just the content they provide – from ticket sales, to push notifications, to managing the entire fan journey 365 days a year.
Key functionality provided by Venuetize in the PGA TOUR App includes:
- Single Sign On
- Ticketmaster ticket buy-flow in Native app and Web
- Ticketmaster added Value Cards in the Mobile Wallet
- Loaded Value Cards in the Mobile Wallet
- eCommerce transaction reporting with refund and void functionality
- User-based action rewards
- Point of Sale purchase for Food & Beverage and Retail
- View upcoming events
- Maps and Wayfinding for events
- Player Finder
“More than anything, we continue to market in order to drive awareness of the app, so fans understand what they can do with it. Whether they are at an event, or watching on television, we want them to be aware of the different, rich experiences they can get with the app.”
– Scott Gutterman, Sr. Vice President, Digital Operations
CASE STUDIES
