The Memphis Grizzlies Take 3-in-1 Approach to Mobile Experience
The Grizzlies’ have taken a unique approach to their app by focusing on three distinct brands – Memphis Grizzlies, FedExForum and Grind City Media. While the app’s main infrastructure is shared, each brand has its own section within the app for an enhanced personalized look and feel, plus a unique user experience.
On event and game days, guests have a personalized experience at the arena, showing users the most relevant information for their event. By including app integrations with vendors such as NBA.com, Ticketmaster, Experience, Arrive, Fanatics, GameChanger MVP, Zappar, Handbid, Olark, Waze, Uber and Radius Networks, event goers are able to access features such as live game stats, tickets, parking, merchandise, augmented reality experiences, bidding on auctions, and the ability to chat with an account representative. Additional user engagement includes navigating the arena, RSVPing for events, listening to player’s Spotify playlists, sharing player cards and much more.
By leveraging the powerful mobile-commerce engine that Venuetize has developed, fans will soon be able to seamlessly make mobile payments, resulting in a better overall fan experience and providing valuable data back to the organization. Additionally, for Season Ticket Members, the Grizzlies will provide better efficiencies in managing their accounts by allowing payment arrangements and renewal of accounts via the app. Upcoming versions of the app will continue to improve the mobile experience for Grizzlies’ fans adding even more features and further integrating the user experience.