Eric Loehrmann is our Creative Services Director. He’s responsible for user interface and user experience design of our mobile applications. He also ensures our branding and marketing materials are consistent and of high quality.
What led you to this career?
As a child I always had an interest in art and drawing, which lead me to the Art Institute of Fort Lauderdale, where I studied ad design. It was all pen and ink back then. I could not have forecasted, 30 years later, being in the position I am now.
After college, I started out in sign shops, which taught me typography and layout. That’s been a critical skill for anything I’ve done since then, whether that means websites, mobile apps, ads…
I didn’t realize it at the time, because that was just a job, but it’s paved the way for my career.
I love that designing UI/UX allows me to tap into both sides of my brain; satisfying like putting a complicated puzzle together that ends up being both functional and beautiful.
What’s the most rewarding part of your job?
There are two things I find most rewarding: One is the reaction we get from a client when we’re in a design sprint. When we conduct the client interviews on Friday and we see their reaction, and then their client’s reaction, that’s a unique experience most people don’t get to take part in. Another reason my job is so great is the team I work with. They are intelligent, respectful, collaborative people who make the whole environment where I work a “home run.”
What are you passionate about outside of work?
I love music. I love shopping for music, collecting music, listening to music, experiencing it live… I’ve met a number of lifelong friends through that passion. That’s been what’s created the strongest bonds with most of the friends I have.
At parties, when people ask, “What do you do for a living?” I ask, “What kind of music do you listen to?”
If you could do anything else for work, what would it be?
If money wasn’t an issue, I could literally work in a record store. Some of the best times I had were working in record stores in college.
What’s something very few people know about you?
Another a job I had in my past life was running cable and setting up cameras for sporting events (Miami Heat, Florida Marlins). The highlight of that time was working the Stanley Cup finals in 1996, and being on the ice seconds after the game ended, watching the Colorado Avalanche celebrate being awarded the Stanley Cup trophy.