Meet Team Venuetize: Eric Loehrmann

Eric Loehrmann is our Creative Services Director. He’s responsible for user interface and user experience design of our mobile applications. He also ensures our branding and marketing materials are consistent and of high quality.

What led you to this career?

As a child I always had an interest in art and drawing, which lead me to the Art Institute of Fort Lauderdale, where I studied ad design. It was all pen and ink back then. I could not have forecasted, 30 years later, being in the position I am now.

After college, I started out in sign shops, which taught me typography and layout. That’s been a critical skill for anything I’ve done since then, whether that means websites, mobile apps, ads…

I didn’t realize it at the time, because that was just a job, but it’s paved the way for my career.

I love that designing UI/UX allows me to tap into both sides of my brain; satisfying like putting a complicated puzzle together that ends up being both functional and beautiful.

What’s the most rewarding part of your job?

There are two things I find most rewarding: One is the reaction we get from a client when we’re in a design sprint. When we conduct the client interviews on Friday and we see their reaction, and then their client’s reaction, that’s a unique experience most people don’t get to take part in. Another reason my job is so great is the team I work with. They are intelligent, respectful, collaborative people who make the whole environment where I work a “home run.”

What are you passionate about outside of work?

I love music. I love shopping for music, collecting music, listening to music, experiencing it live… I’ve met a number of lifelong friends through that passion. That’s been what’s created the strongest bonds with most of the friends I have.

At parties, when people ask, “What do you do for a living?” I ask, “What kind of music do you listen to?”

If you could do anything else for work, what would it be?

If money wasn’t an issue, I could literally work in a record store. Some of the best times I had were working in record stores in college.

What’s something very few people know about you?

Another a job I had in my past life was running cable and setting up cameras for sporting events (Miami Heat, Florida Marlins). The highlight of that time was working the Stanley Cup finals in 1996, and being on the ice seconds after the game ended, watching the Colorado Avalanche celebrate being awarded the Stanley Cup trophy.


Top Seven Takeaways from THE PLAYERS

Venuetize works with the PGA TOUR and last week members of our team hosted clients at THE PLAYERS, which took place at TPC Sawgrass in Ponte Vedra Beach, Florida. Below are our team’s top seven takeaways from this great event.

  1. THE PLAYERS is an ideal event to entertain clients, partners and employees on a reasonable budget. The event is highly accessible when you consider the overall costs (event tickets, airfare, hotel, transportation, etc.) and the location of the event. There are entertainment options for everyone, including hitting golf balls onto a mini-replica of the 17th island green.
  2. The PGA TOUR has clearly succeeded in engaging a younger fan base, while at the same time still catering to their core demographic. Mobile engagement appears to be at the core of this strategy and was on full display at THE PLAYERS. Large digital boards could be seen throughout the golf course with fan pictures and selfies displayed for all to see with tasteful sponsorship backgrounds mixed in for activation. 
  3. You will be hard pressed to find a sporting event where for an $80 ticket you will get any closer to the action and the star athletes. Being 10 feet away from a pro golfer while they are teeing off or hitting out of trouble from the woods is a very unique and accessible entertainment experience. 
  4. (Shameless Venuetize plug alert!) – The PGA TOUR used geofence technology and their PGA TOUR mobile app to deliver a personalized and convenient experience for those attending the event. From mobile ticketing, to an interactive course map, to live player tracker and statistics, to expediting the (very busy) merchandise store line with mobile payments. We were also lucky enough to have PGA TOUR’s own Scott Gutterman, VP of Digital Operations, give Venuetize and some of our clients a sneak preview of some exciting Augmented Reality technology being tested at The PLAYERS for future TOUR events.
  5. Ingress and Egress continue to be a leading contributor to a fans overall satisfaction level associated with attending a sporting event. The TOUR clearly put a lot of thought and planning into this for THE PLAYERS, and partnered with Uber and Arby’s to deliver an integrated experience. Our people on the ground had high praise for what they experienced both going to and leaving the event at peak times.
  6. Whether playing golf or attending a PGA TOUR event like THE PLAYERS, the sport continues to stand the test of time as a top-notch way to spend quality time with clients, partners, and colleagues. The TOUR has also evolved with ‘the times’, by allowing mobile phones at TOUR events and also investing in the infrastructure to support the connected worker while at a golf tournament. No easy task when you consider the layout of your typical golf course and the importance of noise control that is unique to the sport.
  7. Final Takeaway: Whether you’re an avid golf fan, Gen Z or millennial looking to do something fun and different with friends, a business person entertaining clients, a family looking for a fun day outside together, or you are just looking for a great party, The PLAYERS should absolutely be on your entertainment bucket list. And when you go, don’t forget to bring your mobile companion in the PGA TOUR app.

Meet Team Venuetize: Archana Shrivastava

Archana Shrivastava is a senior software architect at Venuetize. She is responsible for designing features, like mobile wallets, in our platform.  We sat down with her to learn more about her career path, her passions, and what she likes about working at Venuetize.

Why do you do what you do? What led you to this career?

I have always been interested in learning about and working with new technology. I enjoy the challenge of trying to find solutions to complex problems. For example, I really like doing R&D work. As a software architect, I get many opportunities to do this kind of job.

I love trying out new things in life. Even though my high school did not offer any specific classes for computer science I found this subject fascinating and decided to try it out in college. I took some artificial intelligence (AI) and philosophy courses at the University of Pittsburgh, which furthered my interest in the subject and made it a possible career choice for me.

What is the most rewarding part of your job?

There is a lot of satisfaction in building something new. It’s a proud moment for me when I’m able to see my ideas form into concrete features. Since we work closely with our clients, it’s also always an achievement when they are happy with my team’s hard work.

What are you passionate about outside of work?

Although I have many different hobbies and interests, I’m particularly passionate about cooking and traveling. I’ve always loved to try new recipes from around the world and I’m happy to take on the challenge of making food I’ve never cooked before. I also love to travel and have a strong desire to see and learn the history of the world. I often go on trips with my family to all sorts of countries and adventures.

What’s something very few people know about you?

I often have conversations with my dog, Simba. When we are just lounging around, I like to tell him about my day and work while he stares back with his round eyes and happy face. The simple but happy moments I experience on a daily basis with my dog are some of the best parts of my day.

Who’s your hero?

My dad is definitely my hero. I’ve always admired how hard my dad has worked to get to where he is right now. Despite being very busy with his business, he always found time for us. We have numerous memories of travels around the world and continue to make more even now. He taught me how to live a simple but happy life. My dad gave me the confidence that I could do whatever I put my mind to and that independence has helped me pursue my fulfilling career. It is also inspiring how dedicated my dad still is to his work, despite the challenges he’s faced. I hope to be the kind of parent that my dad is to my own children.


Cheering on the Tampa Bay Lightning

The Bolts are moving on to Round 3 of the NHL Playoffs!

The Venuetize team was invited to cheer on our hometown hero – and customer – the Tampa Bay Lightning, during Game 2 of Round 2 of the NHL Playoffs. Lucky for us, the Lightning tied up the series, beating the Boston Bruins 4-2 at AMALIE Arena. We are so excited that they’ve won the series and are moving on in their quest for the Cup!

We had a blast! Our team was especially excited to see the Lightshow feature of our app in action. Check it out here. During the pregame show, when we saw all of those phones lit up around the arena, we felt pretty amazing about being part of the team that made that happen.

Bring on Round 3. We can’t wait to watch!

Check out some photos of our visit.

Witnessing History with LAFC

On April 29, Team Venuetize was lucky enough to be invited to take part in history by attending the inaugural home match at the Los Angeles Football Club’s newly-completed  Banc of California Stadium.

The stadium was built from the ground up for a connected fan experience. From the technology throughout the stadium, to the amazing amenities, every detail is focused on engaging the Club’s fans.

We enjoyed great views, an amazing time at various clubs and lounges in the stadium, including the Sunset Deck, which recreates the beaches of Malibu in downtown LA, and breathtaking action on the pitch. This great article in the LA Times and fantastic video from LAFC capture some of the spirit of the evening, including the winning goal, scored during the last two minutes of stoppage time.

Among the details that help fans experience the venue and stay connected to the club is the LAFC mobile app, powered by Venuetize. We were thrilled to see the Club marketing it throughout the day – and encouraging fans to use it for tickets, paying for food and merchandise, and to navigate the space.

Many many thanks to the team at the Los Angeles Football Club for inviting our team to share in this momentous occasion. Check out more pictures from our visit.