Congratulations to our CTO, Nimish Shrivastava, one of three finalists for Technology Executive of the Year in the Tampa Bay Tech Awards! Winners will be announced on November 9.
Check out this excerpt from his nomination:
Nimish Shrivastava is an innovator. He has a long history of creating successful mobile solutions, having launched a range of entertainment apps long before the advent of the Apple App Store. He is the author of multiple patents, and has led teams that have developed innovative proximity solutions that leverage the power of mobile to personalize interactions consumers have with brands, venues, and other technologies.
A serial entrepreneur, Nimish was founder and CEO of eMbience, a leading provider of mobile applications and proximity marketing solutions for sports, media and entertainment companies. Prior to eMbience, Nimish founded (and later successfully sold) Calyx Software Pvt. Ltd., which provides end-to-end mobile solutions for life sciences and healthcare applications, bringing innovative solutions to emerging markets. He also founded Mast Mobile Media Pvt. Ltd (originally Mediasoft Pvt. Ltd.), which provided innovative mobile solutions in music and entertainment for operators and OEMs.
As the CTO at Venuetize, Nimish motivates his teams to think creatively about real-world problems and develop innovative solutions that change the game for clients. Under his technology leadership, Venuetize has successfully developed a platform that connects both the physical and digital world so that visitors to any venue or destination can totally personalize their experience.
We are looking forward to SEAT Dallas 2018 – coming up next week! And as a sponsor, we are especially excited about the agenda this year. There are lots of great speakers and we look forward to hearing lessons learned and best practices from the many esteemed panelists.
Our COO and founder, Karri Zaremba, will participate in an exciting panel on Entertainment Districts and will share some best practices from Venuetize customer, The District Detroit. You can learn more about how we work with The District Detroit here. You can also read about how the app works at Little Caesars Arena, home of the Detroit Pistons and Red Wings, here and here.
The District Detroit covers five neighborhoods, welcomes more than five million visitors annually to ten different sports and entertainment venues, and features nearly 8000 parking spaces. And The District Detroit mobile app, developed by Venuetize, makes all of that and more available to visitors via their own device. Check out this exciting video to learn more about the $1.2B investment Olympia Entertainment has made in Detroit:
The panel will also include case studies from other professional and collegiate sports teams, including the Chicago Cubs, San Francisco Giants, and Notre Dame.
We are looking forward to hearing from the other sponsors and sports executives at SEAT. Please contact us at firstname.lastname@example.org if you’re interested in meeting up in Dallas. See you soon!
Venuetize works with the PGA TOUR and last week members of our team hosted clients at THE PLAYERS, which took place at TPC Sawgrass in Ponte Vedra Beach, Florida. Below are our team’s top seven takeaways from this great event.
THE PLAYERS is an ideal event to entertain clients, partners and employees on a reasonable budget. The event is highly accessible when you consider the overall costs (event tickets, airfare, hotel, transportation, etc.) and the location of the event. There are entertainment options for everyone, including hitting golf balls onto a mini-replica of the 17th island green.
The PGA TOUR has clearly succeeded in engaging a younger fan base, while at the same time still catering to their core demographic. Mobile engagement appears to be at the core of this strategy and was on full display at THE PLAYERS. Large digital boards could be seen throughout the golf course with fan pictures and selfies displayed for all to see with tasteful sponsorship backgrounds mixed in for activation.
You will be hard pressed to find a sporting event where for an $80 ticket you will get any closer to the action and the star athletes. Being 10 feet away from a pro golfer while they are teeing off or hitting out of trouble from the woods is a very unique and accessible entertainment experience.
(Shameless Venuetize plug alert!) – The PGA TOUR used geofence technology and their PGA TOUR mobile app to deliver a personalized and convenient experience for those attending the event. From mobile ticketing, to an interactive course map, to live player tracker and statistics, to expediting the (very busy) merchandise store line with mobile payments. We were also lucky enough to have PGA TOUR’s own Scott Gutterman, VP of Digital Operations, give Venuetize and some of our clients a sneak preview of some exciting Augmented Reality technology being tested at The PLAYERS for future TOUR events.
Ingress and Egress continue to be a leading contributor to a fans overall satisfaction level associated with attending a sporting event. The TOUR clearly put a lot of thought and planning into this for THE PLAYERS, and partnered with Uber and Arby’s to deliver an integrated experience. Our people on the ground had high praise for what they experienced both going to and leaving the event at peak times.
Whether playing golf or attending a PGA TOUR event like THE PLAYERS, the sport continues to stand the test of time as a top-notch way to spend quality time with clients, partners, and colleagues. The TOUR has also evolved with ‘the times’, by allowing mobile phones at TOUR events and also investing in the infrastructure to support the connected worker while at a golf tournament. No easy task when you consider the layout of your typical golf course and the importance of noise control that is unique to the sport.
Final Takeaway: Whether you’re an avid golf fan, Gen Z or millennial looking to do something fun and different with friends, a business person entertaining clients, a family looking for a fun day outside together, or you are just looking for a great party, The PLAYERS should absolutely be on your entertainment bucket list. And when you go, don’t forget to bring your mobile companion in the PGA TOUR app.
On April 29, Team Venuetize was lucky enough to be invited to take part in history by attending the inaugural home match at the Los Angeles Football Club’s newly-completed Banc of California Stadium.
The stadium was built from the ground up for a connected fan experience. From the technology throughout the stadium, to the amazing amenities, every detail is focused on engaging the Club’s fans.
We enjoyed great views, an amazing time at various clubs and lounges in the stadium, including the Sunset Deck, which recreates the beaches of Malibu in downtown LA, and breathtaking action on the pitch. This great article in the LA Times and fantastic video from LAFC capture some of the spirit of the evening, including the winning goal, scored during the last two minutes of stoppage time.
Among the details that help fans experience the venue and stay connected to the club is the LAFC mobile app, powered by Venuetize. We were thrilled to see the Club marketing it throughout the day – and encouraging fans to use it for tickets, paying for food and merchandise, and to navigate the space.
Many many thanks to the team at the Los Angeles Football Club for inviting our team to share in this momentous occasion. Check out more pictures from our visit.
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